The building continued to attract attention through brand events at the Cite du Temps exhibition area on the top floor, the use of the facade as a giant billboard, and the impressive decoration during the festive season. Breguet’s luxury image was underlined by its presence at the World Watch Fair at the Yokohama Sogo department store, an exhibition of its full Tourbillon collection at the aaa watches Nihombashi Mitsukoshi department store and wide promotion of the brand’s connection with Marie-Antoinette and the Petit Trianon. Blancpain consolidated its prestige positioning and its link to the world of the ocean and diving watches with the inauguration of the fine art exhibition highlighting the publication of the new art magazine Fifty Fathoms Edition. Glashutte Original continued to underline its watchmaking savoir-faire with a mechanical watch seminar at Hirono in Nagoya, attended by replica hublot watches watch connoisseurs. Besides its two promotional Jaquet Droz Fair events, the brand really had something to celebrate at its Ginza boutique’s first anniversary party when it sold two timepieces for 4.2 million yen. Leon Hatot collaborated with the fashion magazine 25ans to illustrate its vision of contemporary sensual luxury through a prestigious tea party targeted at senior independent women. Omega rose high on Bond enthusiasm and James Bond Girl Olga Kurylenko launched the Replica Bell & Ross watches limited edition Omega Seamaster Planet Ocean at the Aoyama boutique and inaugurated the James Bond exhibition there.

Longines again highlighted its sports collection with a week-long HydroConquest exhibition with Ocean photographer Mikihiko Kyobashi. Rado promoted its new design image with a strong focus on its Ceramica Chronograph. Tissot fuelled enthusiasm for its sports line using its sponsorship of the Replica Zenith watches popular MotoGP Japan Grand Prix Final to launch the Nicky Hayden limited edition timepiece, in the presence of its namesake, Tissot’s champion sports ambassador. Hamilton’s Spring / Summer Collection event successfully boosted sales by communicating the brand’s dynamic image. ck watch & jewelry continued to attract the attention of the fashion world and achieved additional sales growth through the opening of a third point of sale in Karuizawa. A limited edition of 40 ck spotlight 16 diamonds was created for the Japanese market to celebrate the 40th anniversary of Calvin Klein Inc. Swatch ensured that it stayed top-of-mind with a number of events including the Swatch FIVB Beach Volleyball World Tour 2008 event in Osaka, the Replica Montblanc watches launch of a special Nicolas G. Hayek Center anniversary watch, and high media promotion around the 007 Villain Collection.

Swatch Group > Annual Report 2008 > Swatch Group in the World Swatch Group India Swatch Group India enjoyed dramatic growth, with exciting events raising awareness for all 14 brands present in the market. Breguet continued to reaffirm its prestige image with a healthy increase in volumes and average price. A soft launch of Jaquet Droz took the form of press interviewsin New Delhi, Chennai, Calcutta and Bangalore. Omega was Official Timekeeper of the Indian Masters golf tournament, with brand ambassador Abhishek Bachchan, presenting the winner with an Omega Double Eagle Chronograph. The Replica Oris watches brand also hosted an Olympics Evening to honor the Indian contingent, graced by the presence of both Omega ambassadors Abhishek Bachchan and Sonali Bendre-Behl, Suresh Kalmadi, President of the Indian Olympic Association, and participating athletes with their respective Federation Presidents.

The first ever Indian Olympic gold medalist, Abhinav Bindra, was also entertained at the Omega Pavilion in Beijing. Longines’ ambassador of elegance Aishwarya Rai Bachchan helped raise brand image through her presence at the launch of the HydroConquest watch in Kolkata, the inauguration of the Longines boutique at Ambience Mall, Gurgaon, the breitling aerospace replica launch of the Longines Admiral Collection in Mumbai and the opening of a new boutique at the Crossroads II Mall, and the Longines Classic Horse Race in Bangalore at the city’s Turf Club. Rado also grew its brand image through events with its brand ambassador Lisa Ray, inaugurating four boutiques in Noida, Kolkata, Hyderabad and Kochi and celebratingthenewRadocollection at the Rado Colors Party in New Delhi. Tissot’s international advertising campaign with brand ambassa- dor Deepika Padukone attracted much media attention. After only one year’s activity in India, Hamilton, helped grow its brand visibility through its link to the film industry, with watch placements in two Indian movies. Swatch expanded its presence with 7 new boutiques.