What’s the future of fashion? The so-called trend every year goes like fashion cycle. To tell the truth, it aims to reproduce the classics no matter what it’s like, nostalgic or retro. The newly trend of military uniform and the returning of Harem Pants are the classical style in the past. Just think of how many years we will wait for if we want to create a innovation which will shock the world. So the classics and reminiscence will be one element of the fashion for ever such as Converse Canvas shoes, Ray-Ban pilots goggles and Puma Suede.
Puma Suede is the most classical one among so a number ofclassics in the history of Puma which have been on sale for about 50 years. Because Tommie Smith wore them in the Olympics, they are still famous and popular with people. In particular, Walt Clyde Frazier promotes its popularity greatly. And then many hip-hop groups and hip-hop singers accept them quickly and improve its popularity. Since then, Suede became one sortof culture besides one style of shoes. The improper concept of classics as fogyism and old fashion was quickly beaten back after the appearance of Puma Suede. It’s this very pair of simple shoes that a number of fashionistas are following after it and create them a new life by graffiti and print. Of course, to judge wether they are in the center of the trend according to cooperation with many brands and the number of replicas. The cooperation between Puma Suede and Scott Bourne, Undefeated or others has proved that Puma Suede takes the chief and unbeatable position in area of fashionable shoes. As the largest replica country, Japan have produced numerous versions which are handmade, high position and more vivid in colour.
Walt Clyde Frazier ultimatelyhave their own classic shoes named Clyde while Puma Suede is growing step by step. People will highly evaluate him when discussing the topic on Walt Clyde Frazier. Clyde is the real athlete. He wore Puma to attend 825 games from rough lawns of Atlanta to smoothy court and made 13 mythes for basketball season. Not only he appeals numberless loyal Puma fans but also lead Puma to develop one new product called Clyde which are lighter and more comfortable than Suede and there is studs and gold logo “Clyde” on them.
Except the classics above, there aremany shoes types in the Puma Classic retro series like brightly colored Cabana Racer and low-keyed gorgeous GV Love. Athletes and musicians are interested in them and pursue them as loyal fans. In 2010, Puma invited Mavis Fan, one of Chinese singer as well as Hundred Percent Orchestra from China to show Puma Archive Uncovered on the stage of Beijing Star Live in Beijing. The theme of this rock music party can be traced from the design concept of Puma Archive Series, that is, the Future is Legend. It aims to make people understand the concept-Classics inspire future and lead people to blend classic music with modern rock. The invasion of spirit-We Only Rock Classics into the world of music world will make you experience differently.