Of late, the trend in the fashion world shows beautiful young female models of Asia emerging in an unprecedented rate. Female Models from the diverse locations of Asia such as Japan, Taiwan, India, China, Sri Lanka, Singapore, Malaysia, Pakistan, Afganistan, Hong Kong, Myanmar, Thailand and other locations of Asia are seen in popular advertisement campaigns of commercial and non-commercial entities across the world. This growing significance of the young and beautiful female models from these regions is the result of the new paradigm shift in market capitalization. The Asian region, especially the India and China factor alone constitutes the major chunk of the world population. This entails the major market participation of the region in the commercial operations which are going on and which are yet to come. Economic pundits and industry experts are of the view that in the coming phase of development in the world, the major growth pace will take place in the Asian region. As result, major business brands of the world are vying with each other to grab a bigger share of the pie through product positioning and aggressive market aggrandizement via publicity blitzkrieg and other stratagems.

As part of beautiful young female models of Asia emerging in fashion world, there is an upsurge in the modeling industry in India. In India the modeling industry is closely linked with the film industry. Hence, most of the leading models are film stars. Take for example the case of the leading Bollywood actress Aishwarya Rai. Aishwarya has been at the helm of the show business in India for several years now. She has starred in many Bollywood blockbusters. She is married to the son of the all-time Bollywood icon Amitabh Bachchan. Her husband Abhishek Bachchan is a film star in his own part. This trio has figured in some films. In the modeling industry also this family trio has a considerable stake. A resent industry source release claims that Aishwarya Rai alone signs up for an average INR 100 crore modeling contract annually. Apart from the Bachchan family and Aishwarya Rai in particular, there are other Female actresses of Hindi and regional language films who figure in modeling industry.

I have stated that it is an acceptable fact that beautiful young Female models of Asia emerge in the fashion world today. Bollywood actresses Sushmita Sen, the erstwhile Miss Universe (Aishwarya Rai is in her stand a former Miss World!), Vidya Balan, Karishma Kapoor, Katrina Kaif, Priyanka chopra, Asin Thottumkal and a whole host of Indian actresses are active in fashion modeling.This is an inevitable development and it is essential to sustain market capitalization.It is sheer commonsense on the part of marketing and advertisement agencies to rope in regional fashion models to endorse for the products and thereby easily win the consumer preference.